Advisory

Operating judgment, applied where it counts.

Advice for private equity sponsors and for the boards and CEOs of operating companies — grounded in hands-on operating experience and structured with the 9 Vectors so nothing material is left unexamined.

Who the firm advises

Private equity sponsors

Diligence through exit, on one model of the business.

Commercial and operational diligence, management assessment, the hundred-day plan, value-creation tracking, portfolio reviews and exit readiness — with the same 9 Vectors model from the CIM to the sale, and an AI deal workspace that seeds each portfolio company at close.

Two years inside Gemspring Capital as Operating Executive: investment thesis, sourcing, diligence and investment committee.

Corporations

Boards and CEOs at an inflection point.

Repositioning, post-merger integration, margin recovery, CEO evaluation and succession — and making the AI the company already pays for actually know the business.

Multiple CEO tenures, a five-company integration at Marchex, and an on-premise-to-cloud conversion of 3,000 customers at Everest Software.

Services

Five ways to engage.

01

Private equity operating advisory

From the CIM through diligence, the value-creation plan and exit readiness — one consistent model of the business across the whole hold.

Commercial and operational diligence · management assessment · value-creation plans · portfolio reviews · exit readiness

02

AI strategy and SLM formation

Giving a company’s AI a working memory of the business — a causal model of how it runs and a small language model formed from its own data — on TheGreyMatter.ai, built on (i)Sage’s patented method.

AI estate review · use-case priorities · SLM formation · deal workspaces · AI governance for the board · How it works →

03

Transformation

Re-setting strategy, operations and execution when the business is not running the way it could — and measuring that it stays reset.

Diagnostic · priority setting · execution plan · KPI design · integration

04

CEO advisory

A sounding board for the hard calls: turnarounds, reorganizations, capital allocation and the first hundred days in a new seat.

First-100-day plans · operating cadence · leadership team design · board communication

05

Board advisory

Strategy, governance and CEO-succession conversations, drawing on public-company and board experience.

Board offsites · strategy reviews · technology and AI governance · CEO evaluation and succession

How an engagement runs

Insight, then action — in four moves.

01 · Assess

A 9 Vectors diagnostic of where the business really stands.

02 · Prioritize

The few moves that matter most, in the order that matters.

03 · Execute

Owners, cadence and decisions — run with leadership, not around it.

04 · Measure

Results tracked against the same model, quarter after quarter.

Selected engagements

Board and advisory work.

Each board seat has been a standing advisory engagement: corporate strategy, go-to-market, product strategy, M&A and governance.

Board · 2014 – 2023

Verus Technology Group

Counter-UAS detection and tracking for the Department of Defense, the intelligence community and federal law enforcement, with programs of record at USMC and SOCOM. Start-up to a $20M+ net revenue run rate, through the sale to BlueHalo in 2023.

Strategy · go-to-market · M&A

Board · 2011 – 2020

SpotlightTMS (TicketManager)

Nine years of enterprise SaaS strategy and growth oversight. The company was later acquired by Valeas Capital Partners in 2025.

Product strategy · client expansion · integration readiness

Board special committee · 2002 – 2005

Infodata Systems

A strategic-alternatives review run with the board’s independent special committee: 150+ targets screened, nine acquirers engaged and about 20 capital sources approached, through to an all-cash sale in 2005.

Strategic alternatives · M&A · governance

Advisor to the CEO · 2015 – 2016

The KeyW Holding Corporation

Corporate strategy for a public national-security provider and the divestiture of the Hexis Cyber Solutions commercial cyber software business.

Corporate strategy · divestiture

Advisor to the Executive Chairman · 2025 – 2026

Marchex, Inc.

Strategy, capital discipline and AI product positioning through completion of the integration. The engagement concluded in September 2026.

Strategy · capital discipline · AI product

Operating Executive · 2021 – 2023

Gemspring Capital

Co-authored a software and managed-services thesis, sourced targets, ran 9 Vectors operational diligence, led management presentations and carried recommendations to investment committee.

Investment thesis · diligence · investment committee

Board · 2012 – 2014

Diamond Mind

Campus payment and tuition software for independent schools, through a growth investment from Serent Capital in 2014 and a later sale to Education Brands.

Growth strategy · capital

Board · 2012 – 2014

DataRPM

Machine-learning predictive maintenance for industrial IoT. Later acquired by Progress Software (Nasdaq: PRGS) in 2017.

Product strategy · go-to-market

Board · 2002 – 2006

Callis Communications

Early-stage growth, scaling and the build-out of corporate governance for a regional communications provider, later acquired by C Spire.

Growth · governance build-out

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